A printed newsletter
Every time a new physically printed Friends of the Pumpkinvine newsletter comes out, I ask myself if printing a hard copy of a newsletter is still a good idea? It is expensive to design, print and mail, and I see that other trail groups send out electronic newsletters. I know of only one other trail in Indiana that prints a newsletter — the B&O Trail in Brownsburg, Ind.
Then today something happened that underscored the difference between print and electroic newsletters. I wrote a letter to the new president of Goshen College, Rebecca Stoltzfus, and her husband, Kevin Miller, inviting them to the Friends of the Pumpkinvine annual dinner April 24. Since I did not know their address and I didn’t want to send a letter to both of them to the college, I decided to drop it off in person at their house, a location I knew. I thought it would be helpful to put a newsletter and brochure with the letter, also. I wrote the letter, picked up the extra newsletters at the Goshen College printing office and then drove to their house. Kevin was home, and I gave him the materials and talked with him briefly about the dinner and the Pumpkinvine, which he has not seen. However, I discovered that his daughter is dating someone who works at Pumpkinvine Cyclery, and he naturally had heard about the trail, so we had a connection of sorts
How much better it was for me to be able to give him a printed brochure and newsletter, rather than refer him to a website with basically the same information? (I had links to our website in the letter, also.) I think it made for a much more cordual and helpful exchange, compared to telling him to go to a website, which I would have needed to do without a brochure and newsletter in hand.
So, I’m still a proponent of a physical newsletter that I can hand to people. I’ll bring the extra copies of the last three newsletters to the annual dinner, with the hope that new supporters will pick them up.